Summary
Synxsole, a podiatry company that designs specialised insoles, needed a promotional video to introduce their products to a wider audience and build brand recognition.

Planning
Synxsole’s goal was to create a compelling video that communicated the value and benefits of their orthotic insoles. As a company featured on Shark Tank Australia, they wanted a professional, polished video that aligned with their high standards. We collaborated with Synxsole to create a storyline that included an ambassador, Matthew Gatzoubaros, who could effectively represent the brand and connect with viewers.

Process
We developed a script that highlighted Synxsole’s mission and designed a storyboard to emphasise the product’s real-world benefits. The video production included close-up shots of the insoles in use, testimonials from the ambassador, and a call to action for viewers to learn more. Dynamic editing and on-brand music were used to keep the video engaging, making it ideal for use on Synxsole’s website and social media platforms.

Outcome
The promotional video successfully highlighted Synxsole’s brand values and showcased their products in an authentic and relatable way. By featuring an ambassador who aligned with their message, the video has helped Synxsole connect with a broader audience, building brand recognition and trust within the podiatry market.