Summary
Kingsway Christian College needed a promotional video to build excitement and drive ticket sales for their Annie Jr. production, performed by primary school students.

Planning
The school’s goal was to showcase the hard work of their young performers while generating buzz for the upcoming production. We collaborated with the school to identify key moments that would captivate potential ticket buyers, focusing on a high-energy, music-driven approach to highlight the show’s charm and talent.

Process
We attended multiple rehearsals to capture footage of students in action, ensuring we had dynamic shots that brought out the energy and excitement of the show. The video included close-ups of the young performers, vibrant group shots, and engaging scenes that reflected the spirit of the musical. A fast-paced, upbeat soundtrack kept the video engaging, and we incorporated a strong call to action to encourage viewers to purchase tickets.

Outcome
The promotional video successfully built excitement around the production, helping Kingsway Christian College reach their ticket sales goals and fostering a sense of pride among students and parents. The video provided a professional, lively glimpse of the show that engaged the school community and drove ticket sales, setting a positive tone for future events.

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