Summary
Anna Pretorius, a local photographer, needed an explainer video to share her approach and style, helping potential clients feel connected to her work.

Planning
Anna’s goal was to create a video that felt personal, showcasing her approach to capturing life’s special moments through family, wedding, and lifestyle photography. She wanted potential clients to get a sense of her style and approach, understanding her emphasis on bringing energy and emotion into her work. Together, we crafted a plan for a video that would feature a mix of authentic footage and a personal voiceover.

Process
We followed Anna through various photoshoots, capturing candid moments of her interacting with clients and bringing her creative vision to life. The video was built around Anna’s own voiceover, where she shared her philosophy on photography and the importance of capturing genuine moments. The result was a fast-paced, energetic, and music-driven video that gave viewers an authentic look into her personality and process.

Outcome
The explainer video has become a key piece of Anna’s online presence, offering potential clients a glimpse into her unique approach and making her work more relatable and accessible. By showcasing her personal style and passion for photography, the video has helped her attract clients who appreciate her authentic, lively approach to capturing special moments.