Summary
Cubz Community, a childcare app concept, needed a brand buzz video to communicate its mission of building a trusted childcare community, making parents feel confident about the specialists available through the app.

Planning
The idea behind Cubz Community was “it takes a village to raise a child,” emphasizing a trustworthy, vetted community of childcare providers. To express this, we worked with the Cubz team to develop a short, impactful video that conveyed their values of safety, community, and quality care. The focus was on creating a visual and emotional connection with potential users, using animation to keep it engaging and accessible.

Process
We developed an animation style that was friendly and inviting, using simple, vibrant illustrations to capture the app’s appeal. Key messages like “trust,” “community,” and “care” were woven into the animation, alongside visuals of smiling parents and caregivers. The video was music-driven with smooth transitions and text overlays, building excitement around the brand and its mission without overwhelming the viewer.

Outcome
The animated brand video successfully conveyed Cubz Community’s values and mission, serving as an effective introduction for potential users. It highlighted the app’s unique selling point—a community-based approach to childcare—and created a sense of warmth and trust. The video has become an essential part of Cubz Community’s marketing, helping to build brand awareness and connect with parents seeking reliable childcare solutions.